Program Outcomes
- Create comprehensive digital marketing campaigns that include materials like presentations, websites, social media posts, brochures, reports, and newsletters.
- To improve your campaigns, make use of a variety of tools including WordPress, Google Search Console,Google AdWords, and Google Analytics.
- Improve your writing skills to produce engaging promotional content.
- Take advantage of the Digital Marketing Institute's supplementary certification programme.
- By acquiring real-world experience in the Canadian workplace, you may strengthen your resume.
- Work on live client projects.
- Participate in a cooperative placement to get practical experience.
Digital Marketing Certification Program Modules
In the span of 4 weeks, our comprehensive Digital Marketing certification program will cover the following essential topics:
Module 1
Search Engine Optimization (SEO)
- Website Audit: Learn how to assess and enhance the performance of websites for optimal SEO.
- Keyword Research: Explore techniques for identifying and targeting relevant keywords.
- On-page SEO: Master strategies for optimizing content, meta tags, and headings.
- Off-page SEO: Understand the significance of building quality backlinks and off-site optimization.
- Google Analytics: Gain insights into website traffic, user behavior, and performance metrics.
- Google Search Console: Learn how to monitor and enhance website visibility in search results.
Module 2
Social Media Optimization (SMO)
- Social Media Platform Setup: Establish a strong presence on various social media platforms.
- Social Media Content Planning: Develop strategies for consistent and engaging content.
- Audience Engagement: Learn techniques for fostering meaningful interactions with your audience.
- Targeted Audience Interaction: Understand how to connect and engage with specific audience segments.
Module 3
Email Marketing
- Account Creation: Set up and configure email marketing accounts for effective campaigns.
- Contact Management: Learn how to import, organize, and manage email contacts.
- Email Template Design: Develop visually appealing and impactful email templates.
- Campaign Deployment: Explore the process of launching successful email marketing campaigns.
Module 4
Pay-Per-Click (PPC) Advertising
- Google Ads Setup: Create and optimize Google Ads accounts for efficient ad campaigns.
- Keyword Research for PPC: Explore techniques to find high-performing keywords for PPC.
- Campaign Creation: Understand the process of crafting effective and targeted ad campaigns.
Additional Modules:
- Designing with Canva: Enhance your design skills using the Canva platform.
- Content Marketing: Learn the principles of effective content creation, copywriting, and content audit.
- Work Integrated Learning